News

Lat49 a Finalist in the Red Herring 100 Awards
Award Recognizes the 100 "Most Promising" Companies Driving the Future of Technology

Vancouver, BC — April 14, 2008 — Red Herring Magazine has announced that IDELIX Software's lat49 mapvertising solution is a finalist for the Red Herring 100 Award, a selection of the 100 most innovative private technology companies based in North America.

The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation.

"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, editor-in-chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the quality of the companies we selected as finalists."

The lat49 mapvertising network serves geographically targeted, display ads on interactive maps. With partner sites like the MapQuest Gas Prices portal and runningmap.com, the lat49 publisher network provides advertisers with reach to the local and hyperlocal audiences that are using online maps to plan and discover. The lat49 ad solution is available to publishers who join the lat49 ad network or our white label program.

"There is a lot of game-changing innovation occurring in the technology space right now and it is a great honor to have been selected by Red Herring as one of the top 200 innovators in North America," commented IDELIX president Keith Ippel. "Our team has done some incredible work to bring lat49 to market this year and to respond rapidly to needs identified in the market and by our customers. Continuous innovation is a core element to the corporate culture at IDELIX."

The 100 winning companies will be announced at the Red Herring North America event, held on May 12-14, 2008, at the Fairmont Hotel in San Jose, California. The CEOs of the winning startups will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers, and corporate strategists. This year's Red Herring 100 North America event marks the 11th anniversary of the Red Herring 100 Awards.

About lat49

Lat49 (www.lat49.com) is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. Lat49 is a property of IDELIX Software Inc.

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

Media Contacts

Tiffany Chester
Director of Marketing
lat49.com
Tel. 604.484.2889
tchester(at)lat49.com

Anam Alpenia
Red Herring, Inc.
Tel. 650-428-2900
aalpenia(at)redherring.com