News

Vertical Targeting and Tiered Pricing Come to Lat49

November 5, 2007 - New York, NY - ad:tech New York Conference - IDELIX Software Inc. announced today that the lat49 team has added new features to the lat49 mapvertising network that provide added targeting, improved workflow for large ad buys, and tiered pricing for premium real estate.

Advertisers are now able to augment location and contextual targeting with vertical market targeting, giving advertisers the option of further segmenting by interest groups. New features also make it easier for advertisers to secure exclusive advertising rights for a region by selecting tiles available at the different zoom levels (local, neighborhood urban, regional) in the same geographic area.

A new flat-rate pricing structure was also introduced in the new feature set.

"In following our long-term pricing strategy and market feedback, we implemented tiered pricing structure to reflect that some areas of map real estate are more valuable than others," commented Chloe Morrow, VP of Operations. "Fifth Avenue in New York draws a lot more eyeballs and is therefore more valuable to advertisers than other areas."

"The lat49 API was architected to be flexible and scaleable across the range of features, resulting in no impact on our existing publishers and the same easy experience for new publishers," noted Chief Technology Officer, Dr. David Baar. "We have an aggressive roadmap for lat49 and our community can expect the online network and our future mobile offering to exhibit continuous innovation."

To get a demo of lat49 and meet the team, visit booth #1830 at ad:tech New York November 5-6, 2007. Lat49 is also a sponsor of the Interactive Local Media conference in Los Angeles November 28-30.

About lat49.com

Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geotargeted and contextual display ads to a large, actively engaged user community. For Web publishers, lat49 moves online maps from cost center functionality to a revenue-generating feature platform.

For further information, contact:
Tiffany Chester
Director of Marketing
604.484.2889
tchester(at)lat49.com
www.lat49.com