News

Lat49 Hires Darren Dickey to Lead Sales Team
Ex-Hcareers Senior Exec Brings a Wealth of Experience to Start-up

November 2, 2007 - Vancouver, BC - IDELIX Software Inc. is pleased to announce the appointment of Darren Dickey as the Director of Sales for lat49.com, the patent-pending ad serving technology and advertising network launched by IDELIX in September.

"Darren has an outstanding track record in leading world-class sales teams and has consistently exceeded objectives in the online advertising industry," said IDELIX president Keith Ippel. "He brings with him established relationships with many of our top industry prospects and noteworthy success in guiding companies to market leadership positions. His knowledge and expertise will be an enormous asset to IDELIX as we execute on our go-to-market strategy."

Darren spent the last six years as the Director of Business Development (North America) for Hcareers, the leading job board for the hospitality and restaurant industries. Within 4 years of joining Hcareers, Darren grew his division from 1 to 16 sales professionals and grew revenues from under $200,000 to in excess of $5 million. His team became one of the biggest producing units in the company. He played a major role in growing the company from 10 employees to 110. The substantial growth of Hcareers lead to their acquisition by OnTargetJobs, in partnership with Warburg Pincus, one of the oldest and largest private equity firms in the world with approximately $13 billion under management. Prior to joining Hcareers Darren was with the Canada.com network, the leading national newspaper chain in Canada. In addition, he spent several years with Verizon's Super Pages.

"Darren's sales leadership and relationships in the tourism, hospitality, automobile, and classified sales sectors make him a perfect fit for our organization," noted IDELIX CEO Phil Attfield. "His history of success in growing sales revenue and developing highly functioning sales organizations made him a sought after candidate and we are pleased that he chose to build his future with our team."

"Lat49 has created an unprecedented opportunity for publishers and advertisers alike. I am excited to join the company at such a pivotal time, " commented Dickey.

For more information about Darren, his bio is available at http://lat49.com/aboutus/management.php. Meet Darren and the lat49 team at ad:tech New York November 5-6, 2007. Lat49 will be exhibiting in booth #1830.

About lat49.com

Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geotargeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 moves online maps from cost center functionality to a revenue-generating feature platform.

For further information, contact:
Tiffany Chester
Director of Marketing
604.484.2889
tchester(at)lat49.com
www.lat49.com