Media Release
Strategic Planning and OEM Licensing Experts Appointed to the IDELIX Advisory BoardMark Sochan and Dwight Porter to advise IDELIX as Pliable Display Technology (PDT) launched into the consumer market
October 12, 2005 - VANCOUVER, BC - IDELIX Software Inc. announced today that Dr. Dwight Porter, President of Applied Decision Resources, and Mark Sochan, CEO of Nuvonix and former Vice President of Business Development for SAP, have accepted appointments to the IDELIX Board of Advisors. With Dr. Porter's strategic planning and product management experience for a wide variety of companies including 3M, Harris, and DoubleClick, and Mr. Sochan’s understanding of market acceleration through OEM licensing, IDELIX is set to launch its patented visualization technology, Pliable Display Technology (PDT), into consumer applications.
"IDELIX has had great traction in the Defense and Intelligence markets, and is now looking to expand its reach into the consumer world," says Keith Ippel, IDELIX President. "Pliable Display Technology helps users see and interact with fused data from multiple sources, such as search results overlaid on satellite imagery and street maps. As the competition in this market of "content convergence" continues to heat up, the advice of experienced market experts such as Dr. Porter and Mr. Sochan will be invaluable for successful expansion."
"Having seen the transformation of a great idea into a multi-industry solution, I'm excited to join the IDELIX team as it tackles the consumer market," said Mark Sochan. "With the explosive growth of converged, rich Web content, PDT's ability to cut through data clutter is a capability that will separate the great search, mapping and digital imaging applications from those content to remain good-enough."
"It's very exciting to be involved with a company so ideally poised for success," comments Dwight Porter. "PDT by IDELIX has been proven to enhance data visualization and comprehension in defense and intelligence software solutions. Consumer applications are the next logical step."
IDELIX will be demonstrating the latest developments in PDT, and partners' PDT-enabled software applications, at GEOINT 2005 in San Antonio, Texas. GEOINT 2005, held October 31st to November 2nd, is the premier event for the geospatial intelligence community, bringing government, industry, and military leaders together with leading suppliers and industry experts. Attendees are invited to drop by the IDELIX booth #325 for an interactive demonstration of PDT.
About IDELIX
IDELIX specializes in the design and integration of Pliable Display Technology (PDT), an advanced user interface for detail-in-context data viewing and manipulation. PDT aids comprehension by enhancing data visualization and interaction, de-cluttering multi-layered geospatial imagery, maps, video, Web and other converged content. Combining PDT with partner and customer applications, IDELIX is improving the way businesses and individuals view and edit information.IDELIX partners Boeing S&IS Mission Systems, ITT Industries, Defence Research and Development Canada, and the US National Geospatial-Intelligence Agency have already recognized the value-added impact of including PDT in their software and Web-based applications.
For further information contact:
Brad Zaytsoff
Marketing & Communications Manager
IDELIX Software Inc.
Tel. (604) 484-2891
bzaytsoff@idelix.com
www.idelix.com






