Media Release
IDELIX and The HFE Group Announce Partnership AgreementLeaders in Human Factors Engineering to utilize PDT in complex situational awareness display scenarios
Orlando, Florida—I/ITSEC Conference, December 1, 2003—IDELIX® Software Inc. and The HFE Group announced today a joint partnership agreement that will combine IDELIX's visualization interface, Pliable Display Technology (PDT) Software Development Kit, with The HFE Group's technology portfolio of aerospace, defense, training and simulation solutions.
"We are excited about the opportunity to utilize PDT on cutting edge defense and aerospace projects," said Mike Wellwood, President of Ottawa-based The HFE Group. "This technology is a key interface element that has been missing from complex situational awareness displays."
The HFE Group recognizes that PDT can greatly ease the workload of operators utilizing 'real-time' interfaces to Geographic Information Systems (GIS) and Command & Control (C2) Systems. In addition, there is considerable potential for managing payload operator workload for Unmanned Aerial Vehicle (UAV) operation in complex, netcentric warfare environments. IDELIX also sees tremendous value in bringing added Human Factors capability to a wide range of applications, including mobile, video, and 3D solutions.
"Combining The HFE Group's deep human factors experience with our expertise in "detail-in-context" visualization is a synergistic move for IDELIX," according to IDELIX CEO Bijan Sanii. "This partnership will result in the development of highly sophisticated user-centric applications and visual solutions to address the common warfighter problem of information overload—where the end user is drowning in information, but still left starving for knowledge. "
IDELIX and The HFE Group have already started to collaborate and expect to generate substantial interest from the Defense and Intelligence market. The HFE Group will be demonstrating IDELIX's PDT at I/ITSEC 2003 in Orlando December 1-4 in booth #236. For further details on the application of PDT within the defense market, visit http://www.idelix.com/defense.shtml?id=HFE.
About IDELIX
IDELIX is comprised of a team of scientists with expertise in the field of Information Visualization. Our leading product is Pliable Display Technology (PDT), an innovative visualization interface designed to improve situational awareness and decision-making capabilities of end-users. PDT facilitates "detail-in-context" magnification and editing functionality in digital imagery and multi-layer data sets. It addresses the common screen real estate challenges faced when working with complex 2D, 3D, multi-fused data sets and motion imagery within the spatial limits of any display screen. Major opportunities for PDT exist in markets where visualization software plays a large role such as Defense and Intelligence, GIS and Remote Sensing, CAD/CAM, Handheld/Wireless, and Oil and Gas Exploration and Production.
About The HFE Group
The HFE Group brings excellence and innovation to the design of aerospace and defence systems and the delivery of training and simulation solutions. Applying a unique combination of expertise in distributed modeling and simulation, training, and human factors engineering, The HFE Group is dedicated to ensuring human centered effectiveness and performance improvement throughout the entire system acquisition and support life cycle. The HFE Group is a privately held company headquartered in Ottawa, Canada.
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For further information, contact:
Chris Roberts
Director—Business Development
Tel. (613) 230-8226 ext. 230
chrisroberts@thehfegroup.com
IDELIX, the IDELIX Logo, and Pliable Display Technology are registered trademarks of IDELIX Software Inc. PDT is a trademark of IDELIX Software Inc.






