IDELIX in the News & Reviews 2001

Managing High-tech Success — A BC Software Start Up

Excerpted from Innovation Magazine, March 2001, pp. 14-16

British Columbia has emerged on the North American map as a hot spot for high-tech software development and professional engineers are one of the key human resources fueling this new identity.

The increase in the number of engineers applying their broad technical understanding and sound methodology to design within a technology environment is not surprising. There is a natural synergy between engineers and computer scientists stemming from their ability to understand technology products from a system perspective. Many professional engineers also recognize the importance marketing and applied product development play in the success of a company, and play a key role in bridging the gap between the marketing and the research teams within a company.

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