Executive Team
Keith Ippel
President & Chief Operating Officer
Dr. David Baar
Founder & Chief Technical Officer
Marie Whelan
Vice President, Finance & Administration
Chloe Morrow
Vice President, Operations
Darren Dickey
Director of Sales
Tiffany Chester
Director of Marketing & Business Development
Keith Ippel
President & Chief Operating Officer
Keith Ippel is the President and Chief Operating Officer of IDELIX Software Inc.
Mr. Ippel is a team leader who thrives on the innovative and global nature of the software industry.
In his previous position as Director of Operations and Customer Care at Infowave Software, he led the
wireless deployment of a company-wide CRM system. He also led the Customer Care team through
the first sales of services to partners, partner sub-contracting agreements, and the
implementation of an up-sell strategy to existing customers. Mr. Ippel entered the area of
operations in the software industry with a background in Project Management. As Project
Manager for R.C. Purdy Chocolates Ltd., he led the on time and budget implementation of
Purdy’s first ERP and MRP. As Project Manager with KPMG LLP PeopleSoft Practice, he co-led
the Canadian implementation of a $5 Million USD North American-wide PeopleSoft initiative.
Mr. Ippel earned his MBA from the Richard Ivey School of Business, University of Western
Ontario. He was the MBA Association President leading the association council plus 70
volunteers. A team leader at work and in play, Mr. Ippel participates in volleyball,
softball, and loves living in Vancouver for the abundance of outdoor recreation.
Dr. David Baar
Founder & Chief Technical Officer
Dr. David Baar, Ph.D. (Physics), M.Sc. (Eng.), is the Chief Technical Officer (CTO) and
founder of IDELIX Software Inc. His research interests in software for numerical modeling
and image processing led to the formation of IDELIX. Visionary and pragmatic, Dr. Baar has
built a team of leading experts in information visualization to develop the company's technology.
Dr. Baar completed his graduate research at Queen's University in 1990 with a doctoral thesis in
the quantum magnetic properties of superconductors. His post-doctoral work included research at
ISTEC in Tokyo, at the University of British Columbia, and at Stanford University. One of the
core components of this research was the numerical modeling of complex experiments and materials.
He has also worked on image processing software for analyzing data from the Landsat satellites,
and numerous other software and research projects. In parallel with his interests in a wide
variety of technologies and research areas, Dr. Baar is involved in numerous recreational pursuits
such as windsurfing, rock climbing, cross-country skiing, hiking, and photography.
Marie Whelan
Vice President, Finance & Administration
Marie Whelan, CMA, is the Vice President of Finance & Administration, and Corporate Secretary,
for IDELIX Software Inc. Ms. Whelan has more than 15 years experience with public and private
companies in the technology, biomedical, resource, and banking industries. In addition to her expertise
in financial management, Ms. Whelan has a broad range of experience with issues in the area of financing,
regulatory compliance, tax, corporate governance, and human resources. Her wisdom is a guiding force at
IDELIX and is something she shares as a volunteer within the community.
Chloe Morrow
Vice President, Operations
Chloe Morrow brings over 10 years experience in software development to her role as VP Operations at
IDELIX. Most recently Chloe worked at WebCT, holding a variety of leadership roles in Development
and Product Management. Chloe's work in leading the product roadmap at WebCT was critical in helping
the company to strengthen its position as market leader in the e-learning space.
Prior to WebCT, Chloe worked at Seanix Technology where she managed the internal software development and IT groups. She led the team to build an innovative B2B application that allows customers to order and track purchases throughout the manufacturing process over the web.
Chloe holds a Bachelors degree in Mechanical Engineering from the University of British Columbia. She is active in a variety of local technology groups.
Darren Dickey
Director of Sales
Prior to joining IDELIX Software to lead the lat49 sales team, Darren spent six years as the
Director of Business Development (North America) for Hcareers, the leading job board for the
hospitality and restaurant industries. Within 4 years of joining HCareers, Darren grew his
division from 1 to 16 sales professionals and grew revenues from under $200,000 to in excess
of $5 million. His team became one of the biggest producing units in the company. In addition
to consistently exceeding revenue targets, Darren was very active in building strong relationships
with key stakeholder groups. He was nominated to the "Allied Executive Committee" representing
suppliers within the American Hotel and Lodging Association (AH&LA) and lobbied extensively
within the U.S. Congress to raise awareness and action on issues impacting the hotel industry.
Darren also developed a unique, highly profitable job board product that has set industry
standards and is still in use by key customers such as The Waldorf-Astoria and Ritz Carlton.
Prior to joining Hcareers, Darren worked for the Canada.com network, the leading national newspaper chain in Canada. In addition, he spent several years with Verizon's Super Pages. Darren is an active volunteer with community soccer, minor league baseball, and the Canadian Liver Foundation.
